After reading the article I found rhetoric to be an example of advertisements/persuasion. An example of rhetoric I see on a daily basis would most likely be television commercials. Usually when you are watching a certain television channel, take MTV for instance, the commercials are guided toward a specific audience; teenagers to young adults. These are the channels you see commercials for AXE body wash, Old Spice, Neutrogena, and Tampax. It is directed toward young adults who strive to look good and smell good. I thought it was interesting when Carroll brought up the idea that whenever we meet someone new we, without thinking, judge their clothes, jewelry, and hair to make assumptions on what kind of person they might be. We persuade ourselves with ideas of who someone else might be.
When you have some rhetorical discourse you write accordingly to the audience. If you happen to be upset with a grade you got in class and you write an email to your mother complaining about it, you would write differently to her than if you were writing to the teacher. The type of language used may be different, the delivery of the rhetoric, and the formality of the discourse.
Throughout our everyday we see rhetoric and use it subconsciously. Making assumptions about other people is something we do all the time. We do not think of these ideas step by step in our head, it happens without our even knowing.
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